+91 98156 50501 Suchi Pind Bye Pass, G.T. Road, Jalandhar (PB) - INDIA
Corporate : Mission, Vision & Values

Mission, Vision & Values

  • The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2025 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our partners.

  • Our Mission

  • Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
  • To refresh the world tyre (tire) market with our new ideas and technologies.
  • To inspire moments of optimism and happiness among our customers, dealers, distributors and our workers.
  • To create value and make a difference.

  • Our Vision

  • Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
  • People: Be a great place to work where people are inspired to be the best they can be.
  • Portfolio: Bring to the world a portfolio of quality tyre (tire) brand that anticipate and satisfy every individual desires and needs.
  • Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
  • Planet: Be a responsible citizen that makes a difference by helping build a better environment around us.
  • Profit: Maximize long-term return to our dealers, distributors and all customers while being mindful of our overall responsibilities.
  • Productivity: Be a highly effective, lean and fast-moving organization.

  • Our Winning Culture

  • Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2025 Vision a reality.

  • Live Our Values

  • Our values serve as a compass for our actions and describe how we behave in the world.
  • Leadership: The courage to shape a better future.
  • Integrity: Be real.
  • Accountability: If it is to be, it's up to me.
  • Passion: Committed in heart and mind.
  • Quality: What we do, we do well.

  • Focus on the Market

  • Focus on needs of our consumers, customers and franchise partners
  • Get out into the market and listen, observe and learn
  • Focus on execution in the marketplace every day
  • Be insatiably curious

  • Work Smart

  • Act with urgency
  • Remain responsive to change
  • Have the courage to change course when needed
  • Remain constructively discontent
  • Work efficiently

  • Act Like Owners

  • Be accountable for our actions and inactions
  • Steward system assets and focus on building value
  • Reward our people for taking risks and finding better ways to solve problems
  • Learn from our outcomes -- what worked and what didn’t.

  • Be the Brand

  • Inspire creativity, passion and optimism.

Helpline 24/7

+91-98156 50501



Suchi Pind Bye Pass, G.T. Road,
          Jalandhar 144 009- Punjab - INDIA

+91-181-2421457, 2421571